The “I want to be like Mike” were some of the most iconic commercials of their day. At the time, the idea of signing a single person to represent a brand for such a long period of time (and for so much money) was unheard of.
Gatorade knew what it had in Michael Jordan. Bernie Pitzel, the creative head for the advertising firm they used felt like he knew what people wanted:
“I knew that a million people wanted to be like Mike,” Pitzel said.
When you have a career like Michael Jordan, now the owner of the Charlotte Bobcats, had it is understandable that up and coming players now and for generations to come are going to use him as a measuring stick. After all, who would not want to have a career with the following on their resume:
- NCAA Champion (1982)
- 6× NBA Champion (1991–1993, 1996–1998)
- 5× NBA Most Valuable Player (1988, 1991–1992, 1996, 1998)
- 14× NBA All-Star (1985–1993, 1996–1998, 2002–2003)
- 6× NBA Finals MVP (1991–1993, 1996–1998)
- 10× NBA scoring champion (1987–1993, 1996–1998)
- 2x Olympic Champion (1984 and 1992)
- Owner of the Charlotte Bobcats
Is there anyone that would not want to own their own NBA franchise and win champions everywhere you go? I think not!
Apparently there is a guy in Washington that wants a resume like that and he is not afraid to tell the world that he thinks he is good enough to get it. In case you haven’t heard, this is what Jordan Crawford said in reference to his Airness:
“…I feel like I can be better than Michael Jordan. When I’m done playing, I don’t want people to say, Michael Jordan is the best player. I want that to be me. That’s how I am. That’s how I was built.”